Hi! I’m Maru, social impact communications expert with over 7 years of experience supporting non-profits and social entrepreneurs in their missions by developing and implementing compelling narratives, bold content, and strategic campaigns.

Born and raised in Argentina, I have always been very connected to the work of NGOs and grassroots organizations. The work of non-profits in my home country is essential to address the socioeconomic challenges that communities face, and ever since I was in high school I have taken a very active role in that, by volunteering in organizations in diverse fields such as education, poverty alleviation, emergency housing, and healthcare.

My passion for words and writing, together with my commitment to service, led me to focus my career in communications and social impact. During the past 7 years, my journey has led me to work in the communications teams of United Nations organizations and global NGOs. This allowed me to build strong expertise in strategic communications, digital campaigning, content creation, marketing, and storytelling for social impact.

When I moved to Europe in 2021 to study a Master’s in International Development, I connected with like-minded people from all over the world who, like me, were driven by their commitment to social impact. I met changemakers and social entrepreneurs with incredible ideas and projects, and found diverse community exchange spaces to be a part of.

In these spaces, I soon noticed that there was a challenge that kept appearing: many of these social impact entrepreneurs struggled to tell their stories, find their voices, and communicate their mission to the world. My experience in communications taught me that what is not told, does not exist, and a solid communications strategy is essential to address that.

At the same time, after my experience volunteering in a refugee camp in Athens for my master’s research project, I felt the need to go back to my roots, to where it all began for me, which was volunteering for social impact causes. Turning my vocation into my profession meant I put my whole focus on building my career, and now that I was settled into it, I felt it was a great moment for me to give back.

That’s how KILKAY was born. KILKAY is a free communications advisory program for social entrepreneurs and innovators. Through 3 tailored sessions, I work together with entrepreneurs to support them with strategic communication tools and insights.

Whether it’s designing a launch campaign, identifying the right channels to communicate a project, refining a communications strategy, crafting compelling content or articulating a solid value proposition, my wide experience allows me to navigate the diverse challenges that come with social impact. communications.